Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility. It can be seen as an alternative trend against fast fashion.
Unlike fast fashion, slow fashion production ensures quality manufacturing to lengthen the life of the garment. Developing a garment with a cultural and emotional connection is also pertinent to the purpose behind slow fashion: consumers will keep an article of clothing longer than one season if they feel emotionally or culturally connected to the article of clothing. A taxation is in early stages of development in order to deter fashion companies from purchasing or producing materials that are not made with recycled, chemical-free or re-purposed materials. Utilizing materials already made will reduce the industry’s carbon footprint.
Designers say that they are trying to incorporate these sustainable practices into modern clothing, rather than producing “hippie clothes”. Due to the efforts taken to minimize harm in the growth, manufacturing, and shipping of the products, sustainable fashion is typically more expensive than clothing produced by conventional methods. Celebrities, models, and designers such as Lucy Tammam, Stella McCartney, Frock Los Angeles, Amour Vert, Edun, Stewart+Brown, Shalom Harlow and Summer Rayne Oakes have recently drawn attention to socially conscious and environmentally friendly fashion. Portland Fashion Week, which has featured sustainable designers and apparel since 2005, has also attracted international press for its efforts to sustainably produce a fashion week that showcases 100% eco-friendly designs.